The ChannelPro NetworkAdvertise

In-Person Event

May 13-14, 2025 | Parsippany, New Jersey

2025 ChannelPro LIVE: New Jersey

Hilton Parsippany

2025 ChannelPro LIVE: New Jersey

plus AI Focus Workshop

ChannelPro LIVE events are dynamic, in-person conferences tailored for IT service providers, MSPs, system integrators, and VARs who are looking to enhance their business strategies.

ChannelPro LIVE: New Jersey will feature a special series of AI workshops that dive deep into the practical applications of AI in IT services, from automation and machine learning to AI-powered cybersecurity and business intelligence tools. Led by industry experts, the workshops provide hands-on learning opportunities and actionable strategies for integrating AI into business operations.

100% free for qualified channel partners, ChannelPro LIVE: New Jersey will feature interactive masterclasses led by the Channel’s leading practitioners and renowned strategists to empower MSPs to:

✅ Accelerate revenue and boost productivity

✅ Strategically leverage AI to improve efficiency and customer experiences

✅ Mitigate data breach risk

✅ Sustain a competitive advantage in any economy

Plus, you will have dedicated networking time with the channel’s most innovative vendors to facilitate striking lucrative deals.

Free hotel room included! (Separate registration required)

Add to Calendar

Event Details

Dates

May 13-14, 2025

Multi-Day Event
Location

Parsippany, New Jersey

Venue

Hilton Parsippany

Cost

Free for Qualified Channel Partners

Registration
Event Schedule
Speakers
Sponsors
Cancellation
Additional Info

Event Registration

Event Schedule

May
13
May
14

Sessions for Tuesday, May 13, 2025

3:30 PM
Registration opens - AGENDA SUBJECT TO CHANGE - watch this space
4:15 PM
Welcome Remarks
4:30 PM
Building the Perfect AI-powered MSP: Where to Start
Learn More
Seana Fippin
CEO
Red Box + STORM AI
Corey Kirkendoll
President/CEO
5K Technical Services
Kelly Stone
CEO
Ironstone Strategy
People, process, and technology. It's a cliché, but those are the three key areas that every IT business needs to optimize if they want to dominate the marketplace. We're taking a fireside chat approach with three industry experts to discuss how you can leverage cutting edge tech like AI and automation to perfect your personnel, operations, and stack.
5:15 PM
Beyond Copilot 365
Learn More
Erick Simpson
Founder & Chief Strategist
MSP Mastered | Channel Mastered
This presentation delves into Microsoft's advanced AI tools and how MSPs can leverage them to boost productivity, collaboration, and security for clients. Join us to get a roadmap to becoming an AI technology leader translate that leadership into more recurring revenue.
5:45 PM
The Key to Unlocking Big Profits: What Vendors Know That MSPs Often Don't
Learn More
Tired of investing in new services that barely move the needle? In this dynamic session, we'll ask some of the channel's top vendors about the profitability of AI-powered tools. We’ll also explore the techniques and strategies they recommend for generating recurring revenue. Don’t miss the chance to ask your questions and learn the secrets that could transform your bottom line!
6:00 PM
Voting
6:15 PM
MSP March Madness (in May!)
Learn More
Matt Whitlock
Online Director, Technical Editor
ChannelPro
Get ready for the ultimate showdown of MSP expertise in "MSP March Madness!" Each table will compete by submitting their best answers to thought-provoking questions, and the audience votes for the winning responses, with prizes going to the table that rises to the top.
6:36 PM
ChannelPro Partner in Excellence Award Ceremony
Learn More
Celebrate excellence at the "ChannelPro Partner in Excellence Award Ceremony," where we recognize and award a local IT channel leader for outstanding leadership, innovation, camaraderie, and commitment to building the industry. Join us in honoring the individuals who are making a difference in New Jersey.
6:50 PM
Welcome Cocktail Reception in the Exhibit Hall

Sessions for Wednesday, May 14, 2025

8:30 AM
Networking Breakfast
9:30 AM
Welcome Remarks
Michael Siggins
Founder, Publisher
The ChannelPro Network
9:45 AM
The Good, Bad, and Ugly: The Biggest Issues Facing New Jersey MSPs in 2025
Learn More
Jonathan Browning
Executive Director
The ChannelPro Network
AnnMarie Santamarina
CEO
AMS Unlimited
Justin Esgar
CEO
Virtua Consulting Group
What challenges do MSPs in New Jersey face that others may not? What about money-making opportunities that are exclusive to the Eastern region? This panel will explore the most pressing local issues shaping the future of your business and provide insights to help you navigate the year ahead.
10:15 AM
Sponsor presentations, product demos, partner program updates and more!
11:05 AM
Break
11:15 AM
Windows 10 EOL: Don't Squander the Opportunity
Learn More
Corey Kirkendoll
President/CEO
5K Technical Services
Jonathan Browning
Executive Director
The ChannelPro Network
Time is ticking, with Windows 10 reaching its End of Life later this year. Just like every EOL of the last 30 year, this part of the hardware refresh cycle is a massive growth opportunity for MSPs. Get expert guidance on: * Crafting tailored upgrade plans that align with client business goals and budgets. * Selling the investment and achieving buy-in * Orchestrating a secure and seamless transition to new, future-proof hardware. * Expanding managed services and pocketing more recurring revenue.
11:45 AM
Sponsor presentations, product demos, partner program updates and more!
12:45 PM
Product & Services Expo Luncheon
2:15 PM
This…isn't…Jeopardy: The Game
Learn More
Matt Whitlock
Online Director, Technical Editor
ChannelPro
In this fun twist on the classic format, two brave contestants will answer technology and MSP industry questions that challenge their knowledge and creativity, with one winner walking away with an amazing prize!
2:55 PM
Easy Money: How to Sell AI as a Service
Learn More
Seana Fippin
CEO
Red Box + STORM AI
Jonathan Browning
Executive Director
The ChannelPro Network
Kelly Stone
CEO
Ironstone Strategy
AI can have transformative benefits for your clients if it is implemented properly. YOU should get both the credit for their cost savings and operational improvements. In this panel discussion, we'll share killer tips and tricks to developing, managing, and selling a robust AI as a Service solution.
3:25 PM
Sponsor Awards Voting
3:45 PM
Bad Blood: How to Turn Client Offboarding into a Win
Learn More
Jonathan Browning
Executive Director
The ChannelPro Network
AnnMarie Santamarina
CEO
AMS Unlimited
In this dynamic session, we're talking about the most intensely emotional moment in an MSP's career: being fired by or having to let go of a valued customer. We'll walk through best practices for salvaging a damaged client relationship. We'll discuss the criteria you should use to determine things are broken beyond repair. Then we'll provide a detailed roadmap for making a graceful exit. If you play your cards right, you may even turn a heartbreak into new business.
4:15 PM
How MSPs Can Partner with CISA to Improve Security and Make More Money
Learn More
MSPs that add new cybersecurity services can experience a lift in revenues, an uptick in interest from prospective clients, and cement their role as a trusted advisor. Partnering with the Cybersecurity and Infrastructure Security Agency (CISA) makes that journey faster. In this dynamic keynote presentation, CISA’s Supervisory Cybersecurity Advisor for the east coast region, Rich Richard will speak to the challenges MSPs face in today’s threat landscape. Then he’ll highlight actionable steps that CISA partners can take to foster sustainable growth in their cybersecurity practice. Time will be reserved for Q&A and we invite you to bring your questions to this interactive session.
5:15 PM
Closing Remarks, Sponsor Awards & Attendee Giveaways!

Speakers

Speakers

Jonathan Browning
Executive Director
The ChannelPro Network
Learn More

Jonathan Browning joined ChannelPro as the executive editor in 2023. His goal is to serve the channel community by covering the issues that matter most to MSPs, VARs, technology integrators, and IT consultants. He has successfully served in marketing, sales, and IT leadership positions throughout his career, including roughly six years in marketing director roles for Massachusetts-based managed services providers.
The Good, Bad, and Ugly: The Biggest Issues Facing New Jersey MSPs in 2025
May 14, 2025 9:45am
Windows 10 EOL: Don't Squander the Opportunity
May 14, 2025 11:15am
Easy Money: How to Sell AI as a Service
May 14, 2025 2:55pm
Bad Blood: How to Turn Client Offboarding into a Win
May 14, 2025 3:45pm
Justin Esgar
CEO
Virtua Consulting Group
Learn More

Justin Esgar is a dynamic entrepreneur and the founder of Virtua Consulting Group, a cutting-edge Apple-certified IT consultancy that encompasses Virtua Computers, Virtua XYZ, and Virtua Conferences. Known for his forward-thinking approach, Justin has built a reputation for helping businesses embrace technology to drive growth and efficiency. He is the creator of the ACES Conference, the premier event for Apple Consultants looking to elevate their business strategies, and the host of the All Things MSP Podcast, where he shares insights on building successful managed service practices. With a relentless focus on innovation and a knack for turning ideas into thriving ventures, Justin continues to redefine what it means to lead in the IT space.
The Good, Bad, and Ugly: The Biggest Issues Facing New Jersey MSPs in 2025
May 14, 2025 9:45am
Seana Fippin
CEO
Red Box + STORM AI
Learn More

As co-founder of Red Box Business Solutions, a women-owned business, Seana is passionate about leading people around a mission and leveraging innovative technologies to grow, scale and secure businesses. Red Box is an AI-Focused, concierge-level managed service provider and cyber security firm, exceeding the technology needs of businesses, nationwide. Their team of award-winning experts deliver the highest level of service in the industry.
Building the Perfect AI-powered MSP: Where to Start
May 13, 2025 4:30pm
Easy Money: How to Sell AI as a Service
May 14, 2025 2:55pm
Corey Kirkendoll
President/CEO
5K Technical Services
Learn More

Corey Kirkendoll, President and CEO of 5K Technical Services, heads a leading Managed Service Provider (MSP) serving SMBs in North Texas. With over 30 years of experience in Information Services and technology, Corey held pivotal roles at IBM, Cisco Systems, Dell, EMC, and VMware. Recognized for expertise in IT and Cyber Security, Corey's leadership drives rapid growth and industry benchmarks for MSPs nationwide. Corey prioritizes process-oriented excellence in security and compliance, setting industry standards. Beyond corporate duties, he is a prominent speaker and author, contributing to CompTIA and serving on various boards promoting diversity and inclusion. As former chair of CompTIA Managed Services Executive Council, his influence extends to Channel Advisory Boards and garnered accolades like the CompTIA Community Leadership award and ChannelPro Peer of the Year. Corey, a Tech Titan, holds certifications including CCIE, CISSP, and CCSA, and multiple degrees from Jones International University. Engaged in continuous learning, he graduated from SBA Emerging Leaders and Goldman Sachs SB 10K Programs.
Building the Perfect AI-powered MSP: Where to Start
May 13, 2025 4:30pm
Windows 10 EOL: Don't Squander the Opportunity
May 14, 2025 11:15am
AnnMarie Santamarina
CEO
AMS Unlimited
Learn More

AnnMarie Santamarina, author, consultant, + connection coach, leverages 25+ years in IT leadership to guide individuals globally through her transformative coaching program, "Moving From Autopilot to Intentionally Connected." With a unique perspective honed from two decades as an MSP owner + thirty years in the IT industry, she is passionate about helping her clients effect profound life changes through purposeful action. Based in NYC, AnnMarie is a travel enthusiast who draws inspiration from connecting with others throughout the globe.
The Good, Bad, and Ugly: The Biggest Issues Facing New Jersey MSPs in 2025
May 14, 2025 9:45am
Bad Blood: How to Turn Client Offboarding into a Win
May 14, 2025 3:45pm
Michael Siggins
Founder, Publisher
The ChannelPro Network
Learn More

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
Welcome Remarks
May 14, 2025 9:30am
Erick Simpson
Founder & Chief Strategist
MSP Mastered | Channel Mastered
Learn More

A pioneer and leader in the managed services industry, Erick Simpson has been voted the #1 source MSPs seek for advice on running their businesses in North America. He built and sold one of the first MSPs in the industry and grew and coached thousands of IT Solution Providers through their MSP transformation with his MSP Mastered® Methodology for managed services business performance improvement. Erick is an MSP business & channel growth expert, influencer, thought leader, speaker, and author of four best-selling books and over 50 white papers. His strategies help MSPs overcome business challenges to realize consistent, profitable, managed services recurring revenue growth. His industry recognition includes Syncro’s #1 MSP Resource in North America, FeedSpot’s Best MSP Blog, Canalys’ A Top Channel Podcast, A Top Education & Training Program, and A Top Channel Consultancy, Channel Futures’ 7 Thought Leaders Defining the MSP Market, Jay McBain’s 100 Most Visible Channel Leaders, 2 Time ChannelPro 20/20 Visionaries, 2 Time MSP Mentor 250 and SMB Nation’s SMB 150 award recipient.
Beyond Copilot 365
May 13, 2025 5:15pm
Kelly Stone
CEO
Ironstone Strategy
Learn More

Kelly Stone is a creative marketer with a wide variety of experience in the channel, helping small- and medium-sized businesses tell their stories in ways and places that sell.
Building the Perfect AI-powered MSP: Where to Start
May 13, 2025 4:30pm
Easy Money: How to Sell AI as a Service
May 14, 2025 2:55pm
Matt Whitlock
Online Director, Technical Editor
ChannelPro
Learn More

Matt Whitlock is responsible for the strategic direction and technical content of ChannelProNetwork.com. He brings more than 20 years’ experience working in the technology industry to his reviews, analysis, and general musings about all things gadget and gear. Matt’s decade of experience in online media, community management, and web development has been instrumental in propelling the ChannelPro brand into the digital future. Matt also lends his vocal talent (and sense of humor) as host for the ChannelPro Weekly Podcast, a weekly audio program specifically tailored for resellers, VARs, MSPs, and system builders. His spare time is devoted primarily to his wife and two wonderful children as sports cheerleader, amateur chauffeur, opener of jars, target for NERF bullets, maker of coffee and sandwiches, changer of AA and AAA batteries, and fixer of computers.
MSP March Madness (in May!)
May 13, 2025 6:15pm
This…isn't…Jeopardy: The Game
May 14, 2025 2:15pm

Sponsors

Cancellation

Registration Cancellation

ChannelPro events are free for qualified MSPs and IT channel partners. Our staff reviews all registration information, and if the business details you provide on the form do not meet the required qualifications, your registration will be canceled.

If you need to modify or cancel your registration, please email us at events@channelpronetwork.com.

Hotel Cancellation

If you do not attend the event at all and do not send us an email of your cancellation by May 6, 2025, your reservation fee will not be refunded.

Please email us at events@channelpronetwork.com if you need to modify or cancel your hotel reservation.

Additional Info

Event Location:

Hilton Parsippany – 1 Hilton Ct – Parsippany-Troy Hills, NJ 07054

The Hilton Parsippany Hotel is a stylish and well-appointed property located in the heart of Parsippany, New Jersey. Surrounded by lush greenery, the hotel provides a tranquil setting with convenient access to local attractions, dining, and shopping. Its spacious guest rooms and suites feature contemporary décor, premium bedding, and modern amenities, ensuring a comfortable stay. Guests can enjoy on-site dining at Ruth's Chris Steak House, relax at the outdoor or indoor pools, or stay active in the state-of-the-art fitness center.

The closest airport is Newark Liberty International Airport (EWR), located approximately 22 miles away. The drive to the hotel typically takes about 25-35 minutes, providing convenient access for both business and leisure travelers.

Parking

Parking is free at the hotel.

Registration Terms and Conditions

Our sponsors make ChannelPro Events possible: We are proud to present a showcase of vendor solutions at every event to provide additional learning opportunities and enable channel pros to get one-on-one advice on employing new technologies and services to better serve their clients and their own businesses. Contact information of event registrants is shared with sponsors to allow them to keep you up to date on their solutions.

By attending this event, you consent to being photographed or filmed for promotional use, such as on social media, marketing materials, and our website, to capture and share memorable moments.

All registrants are enrolled in the ChannelPro Insider program and are eligible for free resources. You can unsubscribe at any time.

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About ChannelPro

The ChannelPro Network is a media company providing targeted business and technology information for IT decision makers and channel partners. Via its websites, live events and quarterly special reports, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice for IT decision makers and channel partners. Perspectives from partners, vendors, distributors, and analysts are spotlighted daily.

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